Skip to Main Content

Is Craft CMS right for manufacturers?

Craft CMS is the flexible, content-first choice for manufacturers who want to build something specific. It's a developer favorite and almost always agency-built. Craft runs some of the best-maintained sites we track.
  • 14x
    Packaging machinery makers choose Craft fourteen times more often than the rest of the industrial web
  • 3x
    Engineered machinery manufacturers are three times more common on Craft CMS than other systems

Who Chooses It

Craft CMS powers 167 of the 25,000+ industrial websites we track, ranking 15th of 61 platforms, with a typical site size of around 150 pages.

About half of Craft's adopters are OEMs, close to double the rate across the field, but the telling detail is which ones. Craft over-indexes more than 3-to-1 on makers of engineered machinery – packaging lines, farm and conveyor equipment, and other complex and configurable products that need a real content model behind them. These are the sites that lean on custom-built functionality, unique catalogs, and integrations wired into the ERP and PIM systems that run the business.

Commodity metal fab and job shops, by contrast, appear about a quarter as often as they do across the field. Craft CMS isn't a platform a small shop stumbles into, but the one an agency or in-house developer reaches for when the site has to be built to fit the business. It's the mirror image of WordPress – chosen deliberately, and maintained to match.

A good fit if you're…

  • A mid-to-large OEM with a deep or multi-line product catalog
  • Treating your site as a structured content system
  • Working with an agency or in-house developers
  • Looking for consistency in the CMS without constraints in the frontend

Look elsewhere if you're…

  • A small single-product shop wanting a site you set up and maintain yourself
  • Primarily a distributor or reseller needing a catalog off the shelf
  • Expecting a turnkey website out of the box
  • Without developer or agency support to stand it up and extend it

At a Glance

  • Total sites
    167
  • CMS rank
    15 of 61
  • Dominant role
    Original Equipment 51%
  • Typical scale
    130 pages
  • Top sector
    Machinery
How It Compares

A snapshot of Craft CMS industrial websites based on what's been built, not necessarily what the CMS can do.

  • ScaleSmall business
  • CommerceBlended
  • FootprintSingle-market
  • PublishingConsistent
  • SecurityFortified

The figures on this page come from Industrial Site Design's latest automated scan of the industrial websites we track, last updated . How we measure

Craft CMS Agencies

  • Astuteo

    Astuteo is a niche digital marketing agency in Madison, Wisconsin, specializing in web design, development, and lead generation.

Includes partner agencies. All have at least three industrial websites in our catalog. Get featured

Industrial Sites on Craft CMS

Industrial Site Design tracks 167 websites built on Craft CMS.