Is BigCommerce right for manufacturers?

Who Chooses It

BigCommerce powers 140 of the 25,000+ industrial websites we track, ranking 18th of 60 platforms, with a typical site size of around 500 pages.

BigCommerce draws the same kind of manufacturer as the other commerce platforms, firms in the business of selling products rather than capabilities. OEMs lead, followed by a heavy share of parts suppliers and distributors, while contract manufacturers are nearly absent. What stands out is how B2B the mix leans, with distributors and parts sellers together forming a larger slice than on most platforms, and almost every site serving a single domestic market. These are companies moving catalogs of parts and products to other businesses.

Its place in the market is the middle ground of commerce. Like Shopify, BigCommerce is hosted, so a manufacturer runs its store without maintaining the software, but it is pitched at larger and more catalog-heavy operations, closer to what a company might otherwise build on Magento. That makes it a natural fit for a distributor or parts maker whose catalog has outgrown a simple storefront but who would rather not stand up and run a platform of its own.